Pininfarina Pura Hybrid Smartwatch - Classic watch with multi-function micro display

The Pininfarina Pura Hybrid Smartwatch combines the elegance of a classic analog watch with the smart features of a modern smartwatch.

Its essential and refined design, signed by Pininfarina, integrates a discreet micro-display that shows data, notifications, and useful information without sacrificing the style of a true wristwatch.

Designed for those who want to monitor their well-being, daily activity, and sleep quality with an elegant, versatile accessory suitable for any occasion.

Completely renewed control and setup app.

Main features

• Classic analog design with multi-function micro-display
• 38 mm case, elegant and suitable for everyday use
• Up to 30 days of battery life thanks to the new battery design
• Heart rate monitoring
• Sleep analysis with detection of light, deep, and REM phases
• Stress and HRV monitoring via the Pininfarina VITA app
• SpO₂ analysis, blood oxygenation
• Tracking steps, distance, and calories
• Preloaded sport modes
• Discreet notifications directly on the wrist
• SUS 316L stainless steel case
• Genuine Italian leather strap
• 5 ATM water resistance
• Unisex, thin, and elegant design
• Premium packaging with Pininfarina branded accessories
• Available in 5 color variants

Detailed description

Pininfarina Pura was created for those who seek a balance between aesthetics, technology, and ease of use. Unlike traditional smartwatches, it maintains the elegant appearance of a classic watch, reducing screen presence and integrating only essential information through a discreet micro-display.

The 38 mm case makes the watch elegant, proportionate, and suitable for both male and female wrists. Its thin and refined design allows it to be worn naturally at any time of day, from work to leisure.

The SUS 316L stainless steel case provides robustness, resistance, and a premium finish, while the genuine Italian leather strap adds comfort and character. The result is a hybrid watch designed to accompany your day with style, without sacrificing the most useful smart functions.

Through the Pininfarina VITA app, the watch allows you to monitor key personal well-being data: heart rate, HRV, SpO₂, stress, physical activity, and sleep quality. All data is collected in a simple and intuitive dashboard.

The long battery life, up to 30 days, allows you to use the device without the need for daily recharging, keeping the main monitoring and connection functions always active.

The premium packaging, complete with Pininfarina branded accessories, also makes Pura an ideal elegant and technological gift idea.

Why buy it?

• Because it offers the charm of a classic watch with the most useful smart functions.
• Because it avoids the "screen on the wrist" effect typical of many smartwatches.
• Because it integrates wellness monitoring, notifications, and daily activity in an elegant design.
• Because the battery life of up to 30 days reduces the need for frequent recharging.
• Because the 38 mm case makes it balanced, discreet, and easy to wear.
• Because it is made with premium materials such as 316L stainless steel and genuine Italian leather.
• Because it comes in premium packaging with coordinated and Pininfarina branded accessories.
• Because it is an ideal accessory for those seeking technology, style, and discretion in a single product.

Available color variants

• Azure Steel
• Bronze Ash
• Luce Gold
• Black Steel
• Ombra Gold

Technical specifications

• Model: Pininfarina Pura Hybrid Smartwatch
• Type: Analog hybrid smartwatch with micro-display
• Design: Classic watch with integrated smart functions
• Case diameter: 38 mm
• Display: Multi-function micro-display
• Battery: Up to 30 days of autonomy
• Heart rate monitoring: Yes
• HRV monitoring: Yes
• Stress monitoring: Yes
• SpO₂ analysis: Yes
• Sleep analysis: Yes
• Sleep phases: Light, deep, REM
• Sleep score: Yes
• Activity tracking: Yes
• Steps, distance, and calories: Yes
• Sport modes: Yes, preloaded
• Smart notifications: Yes, discreet
• Dedicated app: Pininfarina VITA
• Case material: SUS 316L stainless steel
• Strap: Genuine Italian leather
• Water resistance: 5 ATM
• Design: Unisex
• Warranty: 2 years
• Available colors: Azure Steel, Bronze Ash, Luce Gold, Black Steel, Ombra Gold

Package contents

• Pininfarina Pura Hybrid Smartwatch
• Genuine Italian leather strap
• Pininfarina branded charging cable
• Pininfarina branded wireless charger
• Warranty card
• Tag with QR code to download the Pininfarina VITA app
• Pininfarina branded cleaning cloth
• Pininfarina premium box