Pininfarina Pura Hybrid Smartwatch - Classic watch with multi-function micro display

The Pininfarina Pura Hybrid Smartwatch combines the elegance of a classic analog watch with the smart features of a modern smartwatch.

Its essential and refined design, signed by Pininfarina, integrates a discreet micro-display that allows you to view data, notifications, and useful information without sacrificing the style of a true wrist watch.

Designed for those who want to monitor their well-being, daily activity, and sleep quality with an elegant, versatile accessory suitable for every occasion.

Completely redesigned control and setup app.

Main features

• Classic analog design with multifunction micro-display
• 38 mm case, elegant and suitable for everyday use
• Up to 30 days of battery life thanks to the newly designed battery
• Heart rate monitoring
• Sleep analysis with detection of light, deep, and REM phases
• Stress and HRV monitoring via the Pininfarina VITA app
• SpO₂ analysis, blood oxygen saturation
• Tracking of steps, distance, and calories
• Preloaded sports modes
• Discreet notifications directly on the wrist
• SUS 316L stainless steel case
• Genuine Italian leather strap
• 5 ATM water resistance
• Unisex, slim, and elegant design
• Premium packaging with Pininfarina branded accessories
• Available in 5 color variants

Detailed description

Pininfarina Pura was created for those seeking a balance between aesthetics, technology, and ease of use. Unlike traditional smartwatches, it maintains the elegant appearance of a classic watch, reducing the screen presence and integrating only essential information through a discreet micro-display.

The 38 mm case makes the watch elegant, well-proportioned, and suitable for both men's and women's wrists. The slim and refined design allows it to be worn naturally at any time of day, from work to leisure.

The SUS 316L stainless steel case provides solidity, resistance, and a premium finish, while the genuine Italian leather strap adds comfort and character. The result is a hybrid watch designed to accompany your day with style, without sacrificing useful smart functions.

Through the Pininfarina VITA app, the watch allows you to monitor key personal well-being data: heart rate, HRV, SpO₂, stress, physical activity, and sleep quality. All data is collected in a simple and intuitive dashboard.

The long battery life, up to 30 days, allows you to use the device without the need for daily recharging, always keeping the main monitoring and connection functions active.

The premium packaging, complete with Pininfarina branded accessories, also makes Pura an ideal elegant and technological gift idea.

Why buy it?

• Because it offers the charm of a classic watch with the most useful smart functions.
• Because it avoids the "screen on wrist" effect typical of many smartwatches.
• Because it integrates wellness monitoring, notifications, and daily activity in an elegant design.
• Because the battery lasts up to 30 days, reducing the need for frequent recharging.
• Because the 38 mm case makes it balanced, discreet, and easy to wear.
• Because it is made with premium materials such as 316L stainless steel and genuine Italian leather.
• Because it comes in premium packaging with coordinated and Pininfarina branded accessories.
• Because it is an ideal accessory for those looking for technology, style, and discretion in a single product.

Available color variants

• Azzurro Steel
• Bronzo Ash
• Luce Gold
• Nero Steel
• Ombra Gold

Technical specifications

• Model: Pininfarina Pura Hybrid Smartwatch
• Type: Hybrid analog smartwatch with micro-display
• Design: Classic watch with integrated smart functions
• Case diameter: 38 mm
• Display: Multifunction micro-display
• Battery: Up to 30 days of battery life
• Heart rate monitoring: Yes
• HRV monitoring: Yes
• Stress monitoring: Yes
• SpO₂ analysis: Yes
• Sleep analysis: Yes
• Sleep phases: Light, deep, REM
• Sleep score: Yes
• Activity tracking: Yes
• Steps, distance, and calories: Yes
• Sports modes: Yes, preloaded
• Smart notifications: Yes, discreet
• Dedicated app: Pininfarina VITA
• Case material: SUS 316L stainless steel
• Strap: Genuine Italian leather
• Water resistance: 5 ATM
• Design: Unisex
• Warranty: 2 years
• Available colors: Azzurro Steel, Bronzo Ash, Luce Gold, Nero Steel, Ombra Gold

Package contents

• Pininfarina Pura Hybrid Smartwatch
• Genuine Italian leather strap
• Pininfarina branded charging cable
• Pininfarina branded wireless charger
• Warranty card
• Tag with QR code to download the Pininfarina VITA app
• Pininfarina branded cleaning cloth
• Pininfarina premium box

Frequently Asked Questions (FAQ)

What is the difference between the Pininfarina Pura and a normal smartwatch?
The Pura maintains the look of a classic analog watch: the hands are always visible and the micro-display activates only when needed. You will never have the "screen on wrist" effect typical of traditional smartwatches.

How long does the battery last?
Up to 30 days with normal use. You can wear it for a whole month without having to recharge it every night, unlike most smartwatches.

Is it compatible with iPhone and Android?
Yes, the Pininfarina Pura is compatible with both iOS and Android via the Pininfarina VITA app, available for free on the Apple and Google stores.

Can I wear it in the pool or in the shower?
NO, the water resistance is certified 5 ATM, which does not equate to approximately 50 meters depth as one might think. You can safely wash your hands or get it wet for short periods.

Is the strap replaceable?
Yes, the genuine Italian leather strap is interchangeable. You can replace it with any standard 20 mm strap to further customize your watch.

What sports can it track?
The Pura includes several preloaded sports modes (walking, running, cycling, and others). All sessions are recorded and synchronized with the Pininfarina VITA app.

How does sleep monitoring work?
The watch automatically detects sleep phases (light, deep, and REM) and calculates a daily sleep score. Data is displayed on the VITA app every morning.

Is the warranty included?
Yes, the Pininfarina Pura Hybrid Smartwatch is covered by an official 2-year warranty from the date of purchase. The warranty card is included in the package.