Pininfarina Shop is a project that was born with a vision unique in its kind: a design studio in which to develop objects born from Pininfarina creativity and at the same time a Creative Observatory able to select and propose international brands that deserve visibility and diffusion being distinguished by innovation, creativity and visions consistent with Pininfarina values.

"Combining the perfect shape with the perfect functionality, this is the rule of design that creates timeless masterpieces. - Paolo Pininfarina"