UPHOLSTERY CLEANER AND ODOR REMOVER

Pininfarina, 90 years of history, 90 years of experience designing and building the most beautiful cars in automotive history have been put at service of Care Your Passion for the creation of a collection of cosmetic products for cars. A collection conceived for those who love cars and want to take the utmost care of the object of their passion.

Care Your Passion and Pininfarina share not only the passion for cars but also the pursuit of
excellence and attention to detail employed for the creation of premium products conceived to fully live one’s passion. A human centric project, born around men and car enthusiasts eager to live the car experience at 360°. A project born from the experience of Care Your Passion in the creation of products of absolute quality, formulated with ingredients approved for cosmetics and with particular attention to environmental sustainability. A line of products that aims to raise the relationship with the car, transforming the moment of caring into a pleasant and satisfying multisensory experience.

Starting from a very high-quality product, the Pininfarina design team has therefore created an elegant and refined packaging, with a strong automotive DNA. The inspiration comes from the timeless car bodies designed by Pininfarina, here translated into a simple but distinctive packaging. Graphic lines make the surface dynamic, embellishing it with plays of light and shadows to mimic the exteriors of the most beautiful sports cars. Simple and ergonomic, but at the same time elegant and attractive as perfumery products bottles, the collection was designed to attract customers and encourage use.